13 Greatest HubSpot Options for 2024 (Free + Paid)


Are you on the lookout for alternate options to HubSpot?

HubSpot is a well-liked buyer relationship administration (CRM) software program that provides well-liked options for all of your advertising and gross sales wants. Nevertheless, it may be very costly to make use of as what you are promoting grows.

On this article, we’ll share a few of the greatest HubSpot alternate options on your web site.

Why Do You Want a HubSpot Various?

HubSpot is a complete CRM software program that provides highly effective instruments on your advertising, gross sales, customer support, and content material administration wants.

Nevertheless, one of many greatest drawbacks of utilizing HubSpot is its worth. The premium plans can get very costly very quick.

Plus, there are a number of packages, which will be overwhelming and complicated for a lot of customers. For example, there are separate costs for his or her advertising and gross sales instruments, content material administration system (CMS), operations options, and others.

HubSpot pricing plans

Whereas HubSpot provides free variations of its instruments and the Starter plan for people and small groups begins from $20 monthly, most of its highly effective options are locked away within the higher-priced plans.

For instance, you’ll want not less than a Skilled plan if you wish to use omnichannel advertising automation, customized reporting, A/B testing, dynamic personalization, and weblog creation.

It will set you again $890 monthly (billed yearly). To not point out, there’s additionally a one-time Skilled Onboarding payment of $3,000 that you just’ll must pay when you subscribe to the Skilled plan.

HubSpot is nice for giant organizations, however greater pricing guidelines out smaller companies. That mentioned, let’s take a look at a few of the greatest HubSpot alternate options which can be cheaper and extra dependable.

1. Fixed Contact (E mail Advertising and marketing + CRM)

Constant Contact

Fixed Contact is likely one of the greatest all-in-one digital and e-mail advertising providers. It’s a excellent HubSpot various as a result of it provides a variety of instruments at decrease costs.

For example, Fixed Contact provides a drag-and-drop e-mail builder, advertising CRM, social media advertising device, advertising automation, touchdown web page builder, A/B testing, SMS advertising, and extra.


  • Use drag-and-drop e-mail marketing campaign builder
  • Select from a whole bunch of e-mail templates
  • Arrange advertising automation
  • Conduct A/B testing
  • Get detailed analytics and studies
  • Seamless integration with 300+ apps


Why We Select Fixed Contact: It’s ideally suited for startups, small companies, and particular person entrepreneurs who need all of the options of HubSpot however at reasonably priced costs.

Pricing: Fixed Contact costs begin from $12 monthly, and also you get a 14-day free trial.

2. Brevo (CRM Suite)

Is Brevo the right email marketing platform for you?

Brevo (previously Sendinblue) is the following HubSpot various on our checklist. It’s a CRM suite that provides primary options that you just’ll additionally discover in HubSpot. You get a advertising platform that helps arrange e-mail advertising, SMS and WhatsApp campaigns, advertising automation, and extra.

Moreover that, Brevo comes with a gross sales platform that comes with automated deal monitoring, name recordings, pipeline administration, and gross sales reporting. With Brevo, you may also enhance customized assist. It helps you to add stay chat, chatbot, cellphone calls, and extra utilizing its platform.


  • Newbie-friendly CRM and advertising platform
  • Arrange e-mail advertising and advertising automation
  • Create SMS and WhatsApp campaigns
  • Add stay chat, cellphone calls, and chatbots
  • Create touchdown pages and run Fb adverts


  • The advertising automation function just isn’t as highly effective as HubSpot
  • Lacks a CMS answer that’s accessible in HubSpot

Why We Select Brevo: In case you’re on the lookout for a HubSpot various that’s straightforward to make use of, provides primary CRM and advertising automation options, and isn’t costly, then Brevo is for you.

Pricing: Brevo provides a free model that permits you to ship 300 emails per day. Its premium plans begin from $25 monthly.

3. Omnisend (E mail Advertising and marketing for eCommerce)


Omnisend is a good HubSpot various for eCommerce retailer house owners. It helps you to create participating newsletters, automate emails, create touchdown pages and popups, arrange SMS advertising, phase your clients, and extra.

What units Omnisend other than HubSpot is the e-mail advertising options it provides. With options constructed with eCommerce companies in thoughts, it makes it very straightforward to advertise your merchandise.


  • Person-friendly omnichannel advertising platform
  • Use drag and drop e-mail editor and touchdown web page builder
  • Arrange advertising automation
  • Kind clients with superior segmentation
  • Ship push notifications, SMS, and personalised messages
  • View marketing campaign and automation studies


  • Restricted social media advertising options in comparison with HubSpot
  • HubSpot provides extra CRM capabilities

Why We Select Omnisend: In our expertise, there are usually not many beginner-friendly e-mail advertising providers centered on eCommerce customers. Omnisend is one of the best HubSpot various when you have an internet retailer and ship transactional messages.

Pricing: Omnisend provides a free plan that permits you to ship 500 emails monthly and retailer 250 contacts. Nevertheless, if you need extra options and better e-mail and get in touch with limits, then there are premium plans that begin from $16 monthly.

4. OptinMonster (Lead Era)

OptinMonster – The best WordPress popup plugin

OptinMonster is one of the best lead era and conversion optimization software program on the earth. It helps you develop your e-mail checklist, get extra leads, and enhance gross sales.

You should utilize OptinMonster as a HubSpot various for creating personalised messages and concentrating on the proper viewers. OptinMonster comes with a drag-and-drop builder for creating beautiful optin kinds. Plus, it provides highly effective show guidelines that show your campaigns primarily based on person conduct.


  • Drag and drop marketing campaign builder
  • Select from pre-built templates and marketing campaign sorts
  • Highly effective show guidelines
  • Seamless integration with e-mail advertising instruments and plugins
  • Get detailed analytics
  • A/B take a look at your optin kinds


  • Focuses on creating popups and optin kinds

Why We Select OptinMonster: We extremely suggest OptinMonster to anybody trying to create personalised campaigns for his or her viewers. It’s tremendous straightforward to make use of and helps improve conversions.

Pricing: OptinMonster pricing plans begin from $9 monthly (billed yearly). There’s additionally a free model of OptinMonster that you should use to get began.

5. Zoho (Full CRM Software)


Zoho is a robust advertising platform, similar to HubSpot. It provides all the favored options for advertising, gross sales, customer support, emails, and undertaking administration.

Zoho goes a step additional than HubSpot and even provides instruments for finance and accounting, human useful resource, authorized, safety and IT administration, and extra. With all these options, what makes Zoho an incredible various to HubSpot is its worth.


  • Full advertising platform
  • Simply integrates with third-party apps, plugins, and instruments
  • Extra reasonably priced pricing plans in comparison with HubSpot
  • Highly effective filters to phase customers, duties, and different actions
  • Generate completely different studies and customized dashboards


  • Restricted buyer assist choices (no stay chat assist)

Why We Select Zoho: In case you’re on the lookout for a like-for-like alternative or HubSpot various, then Zoho is the closest choice out there. It provides a whole CRM and many options for each division at reasonably priced costs.

Pricing: Zoho costs every device otherwise. For example, its CRM costs begin from $14 per person monthly. Plus, there’s additionally a free trial you should use to strive the software program.

6. ActiveCampaign (E mail Advertising and marketing + CRM)


ActiveCampaign is one other HubSpot various that provides highly effective options. Identical to HubSpot, you get advertising automation, e-mail advertising, eCommerce advertising, and CRM instruments. Plus, it simply integrates with over 900 apps, WordPress plugins, and different platforms.


  • Simply automate e-mail and advertising duties
  • Create kinds, touchdown pages, popups, and extra
  • AI-powered predictive sending function
  • Arrange break up automation
  • Conduct A/B testing
  • 24/7 chat and e-mail assist
  • Customized reporting choice


  • There isn’t a free model
  • It may be tough for inexperienced persons to navigate and use ActiveCampaign

Why We Select ActiveCampaign: What makes ActiveCampaign completely different from others is its AI-power predictive sending function and superior reporting options. It makes use of AI to ship emails when customers are most probably to interact. Moreover that, many of the options it provides are cheaper than HubSpot.

Pricing: ActiveCampaign premium plans begin from $29 monthly (billed yearly). In order for you the Predictive Sending function and superior reporting choices, then you may improve to greater pricing plans.

7. Drip (E mail Advertising and marketing + Automation)


Drip is a well-liked e-mail advertising platform that means that you can create automated e-mail sequences and launch them primarily based on customers’ actions. It provides pre-built templates and a visible builder. Plus, it integrates with over 200 instruments. Plus, you may create completely different segments in your contact checklist.


  • Simple-to-use e-mail automation device
  • Use pre-built templates and visible builder to customise emails
  • Arrange automated e-mail campaigns
  • A/B take a look at your emails
  • Simply phase viewers
  • Get detailed analytics and studies of your e-mail efficiency


  • It doesn’t provide a free model
  • Lacks different options provided by HubSpot like a CRM, advertising and gross sales platform, and extra

Why We Select Drip: In case you’re on the lookout for a HubSpot various that’s nice for e-mail advertising automation, then Drip is the best choice. It’s very straightforward to make use of, and you’ll create automated workflows with ease. Plus, there are completely different e-mail templates and customization choices to select from.

Pricing: Drip will value you $39 monthly, and also you get a 14-day free trial.

8. GrooveHQ (Buyer Help Answer)

Groove review: Is it the right help desk for your WordPress website?

GrooveHQ is one of the best assist desk plugin for WordPress and small companies. It’s a nice HubSpot various for customer support and provides options like shared inboxes, stay chat, data base, and extra. GrooveHQ additionally integrates with well-liked CRMs, apps, and fee platforms.


  • Full buyer assist answer
  • Add stay chat and e-mail assist to your web site
  • Obtain assist requests in shared inboxes
  • Handle your clients from a beginner-friendly dashboard


  • Lacks different CRM and advertising automation options
  • There isn’t a free model

Why We Select GrooveHQ: In case you’re on the lookout for a HubSpot various simply on your buyer assist duties, then GrooveHQ is for you. It streamlines your assist workflow and provides sturdy options at reasonably priced costs.

Pricing: GrooveHQ pricing plans begin from $4.80 per person monthly.

9. Freshsales CRM (Gross sales-Centered CRM)

Freshsales CRM

Freshsales by Freshworks is a sales-focused CRM that’s one other HubSpot various you may contemplate. It’s beginner-friendly to make use of and provides options like stay chat, e-mail, cellphone, social media administration, advertising and e-mail automation, customized studies, and a number of AI-powered instruments.


  • Simply handle and set up contacts
  • Ship personalised messages throughout a number of channels
  • Use built-in chat, e-mail, and cellphone to attach with clients
  • Create customized studies and dashboards
  • AI-powered contact scoring
  • Get insights and the following greatest motion via AI
  • AI-powered forecasting


  • The free model doesn’t provide reporting options
  • You get extra options with HubSpot’s CRM, even within the free plan

Why We Select Freshsales CRM: After going via a number of HubSpot alternate options, Freshsales is nice for gross sales groups. It provides reasonably priced pricing plans and primary options.

Pricing: Freshsales CRM is offered at no cost. There are premium plans ranging from $15 per person monthly that supply extra options.

10. FunnelKit Automations (Advertising and marketing Automation for WooCommerce)

Is FunnelKit Automations the right marketing automation plugin for you?

FunnelKit Automations is likely one of the greatest advertising automation plugins for WooCommerce shops. It helps you create automated workflows, launch e-mail and SMS campaigns, create drip sequences, and extra. You should utilize it to cut back deserted carts, nurture leads, ship automated coupons, and extra.


  • Use drag and drop builder to create campaigns
  • Arrange automated e-mail workflows
  • Ship personalised emails and SMS messages to your viewers
  • Phase clients into completely different lists or classes
  • Conduct A/B assessments with completely different variants
  • View detailed analytics and enhance marketing campaign efficiency


  • Restricted buyer assist choices
  • The free plugin provides primary options in comparison with HubSpot
  • Premium plans will be costly for small companies

Why We Select FunnelKit Automations: It’s the greatest advertising and e-mail automation answer for WooCommerce retailer house owners. All its options are designed particularly for WooCommerce, which makes it straightforward to extend retention and enhance gross sales.

Pricing: FunnelKit costs begin from $99.50 per 12 months. There’s additionally a free FunnelKit WordPress plugin you should use to get began.

11. Pipedrive CRM (Reasonably priced CRM for Gross sales Workforce)

Pipedrive CRM

Pipedrive CRM is the following HubSpot various on our checklist, and one of the vital reasonably priced. It’s a sales-driven CRM answer that helps handle your gross sales pipeline, arrange gross sales reporting, monitor exercise, gross sales forecasting, and extra. Pipedrive additionally simply integrates with e-mail advertising providers and different WordPress plugins.


  • Easy and easy-to-use interface
  • Simply monitor your gross sales actions and communications
  • Arrange advertising automation
  • Get metrics custom-made for what you are promoting
  • 400+ integrations with instruments, plugins, and apps
  • Reasonably priced pricing plans


  • There isn’t a free model
  • Lacks superior reporting and automation options

Why We Select Pipedrive CRM: In case you’re on the lookout for an reasonably priced CRM on your gross sales wants, then Pipedrive CRM is one of the best HubSpot various.

Pricing: Pipedrive provides 5 completely different pricing plans that begin from $9 per person monthly.

12. FluentCRM (E mail Automation for WordPress)


FluentCRM is a self-hosted CRM and e-mail automation plugin for WordPress. What makes it completely different from HubSpot is that each one the information is saved in your WordPress database as an alternative of a cloud service. Plus, it provides options like e-mail marketing campaign administration, e-mail sequencing, and extra.


  • Newbie pleasant interface
  • Retailer your information within the WordPress database
  • Arrange e-mail automation
  • Create e-mail drip campaigns
  • Get in-depth studies
  • Simply integrates with eCommerce WordPress plugins


  • The free plugin provides restricted options in comparison with HubSpot
  • Lacks social media and CMS options

Why We Select FluentCRM: It’s a nice HubSpot various when you have a WordPress web site and need to handle clients, e-mail campaigns, and automatic workflows out of your WordPress dashboard. Plus, it retains your information safe and doesn’t depend on a third-party cloud service.

Pricing: FluentCRM pricing plans begin from $90 per 12 months. There’s additionally a FluentCRM free WordPress plugin.

13. EngageBay (All-in-One Advertising and marketing Platform)


EngageBay is a robust all-in-one platform on your advertising, gross sales, and buyer assist wants. It’s a nice alternative for HubSpot, as you get nearly comparable options even within the free model. For example, you may create e-mail broadcasts, entry CRM, helpdesk, stay chat, and extra.


  • Retailer and handle contacts in CRM
  • Arrange advertising automation
  • Use e-mail builder and select pre-built e-mail templates
  • Handle assist tickets with the assistance desk
  • Add stay chat to your web site


  • Free model solely permits 250 contacts
  • Restricted integration choices in comparison with HubSpot

Why We Select EngageBay: EngageBay is a like-for-like various to HubSpot. The free model provides comparable options, and even its paid plans are extra reasonably priced than HubSpot.

Pricing: You may get began with EngageBay at no cost. Its paid pricing plans begin from $12.74 per person monthly.

Which HubSpot Various Ought to You Use?

After testing a number of software program and plugins, we consider that Fixed Contact is one of the best HubSpot various.

It’s a full advertising and e-mail automation answer that provides highly effective options at reasonably priced costs in comparison with HubSpot. You’ll be able to simply create e-mail campaigns, conduct A/B assessments, get a advertising CRM, handle social media, arrange SMS advertising, construct touchdown pages, and extra.

However, you may additionally need to take a look at Brevo (previously Sendinblue) and Omnisend. Each of them provide comparable options as HubSpot, however in decrease costs.

We hope this text helped you find out about one of the best HubSpot alternate options. You may additionally need to see our final information to WordPress web optimization and one of the best WooCommerce plugins.

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