60+ Influencer Advertising Statistics You Ought to Know (2024)


Are you able to take your influencer advertising and marketing information to the subsequent degree?

You’ll be able to consider this text as your final cheat sheet as a result of we’ve packed over 60 statistics into this publish that can enable you higher perceive the impression and advantages of influencer partnerships. 

When you know the way influencer advertising and marketing can impression client belief and engagement, you’ll be higher outfitted to make the best selections when hiring an influencer. Alternatively, if you’re a content material creator in search of enterprise companions, you then most likely need to know the way a lot to ask for and the place to seek out the very best alternatives.

So, let’s check out a very powerful influencer advertising and marketing statistics in 2024.

Checklist of Influencer Advertising Statistics for 2024

We advocate studying our record from high to backside so that you don’t miss any vital particulars. However if you’re in a rush and must discover a particular set of influencer statistics, then be at liberty to click on the hyperlinks beneath to get to the part you’d wish to learn:

Normal Influencer Advertising Statistics

General social media influencer statistics
  • As of 2024, it’s estimated that the influencer advertising and marketing business is value $21.1 billion, and that quantity is anticipated to develop over the subsequent a number of years. 
  • 83% of enterprise house owners who’ve tried influencer advertising and marketing say it has helped develop their firms.
  • Based on 60% of entrepreneurs, influencer-made posts carry out higher than conventional branded content material. 
  • The highest 5 international locations for influencer advertising and marketing are the US, Canada, the UK, Australia, and Germany.  
  • Listed here are the highest 6 influencer niches: life-style, vogue, magnificence, journey, mannequin, and well being and health. 
  • 39% of name leaders say they’ve solely labored with 10 influencers or much less. 
  • On common, influencers reply to model proposals inside 14 hours. 
  • Influencer fraud is down, with lower than 37% of accounts impacted. That is spectacular when you think about that this quantity was 50% in 2021.
  • 89% of entrepreneurs who used influencer advertising and marketing final 12 months say they may keep or increase their spending this 12 months. 

There’s little question that influencer advertising and marketing is rising in methods we by no means would have imagined 10+ years in the past. As of proper now, the business is value over $21 billion, and we don’t see issues altering any time quickly.

Enterprise leaders and entrepreneurs will proceed working with influencers as a result of it helps them increase gross sales, engagement, and model consciousness. All three of those elements are crucial for his or her long-term success.

On the opposite facet of issues, persons are additionally discovering that they’ll develop an viewers and receives a commission to advertise their favourite services and products. Whereas many individuals already make a residing by being influencers, extra content material creators are coming into the sector day by day.

Now that you’re beginning to understand the impression of influencer advertising and marketing, let’s dive in and take a look at some incomes statistics.

Influencer Incomes Statistics

Influencer marketing earnings
  • Most influencers are compensated with cash (41.6%), free merchandise (29.5%), a steep in-store low cost (17.7%), and giveaway entries (11.2%). This implies paying influencers money for his or her providers is the highest decide. 
  • Nonetheless, near 85% of influencers say they’re pleased to work free of charge merchandise in the event that they know and belief the model or if the product is a high-ticket merchandise. 
  • A majority of companies do each: pay for influencer providers and embrace the product they need the individual to advertise within the bundle. 
  • Influencers with lower than 10,000 followers cost between $20 and $100 for a publish. 
  • Creators with 10,000 to 50,000 followers cost between $35 and $450 per publish. 
  • Influencers with greater than 50k however lower than 500k followers cost $150 to $2,500. 
  • Macro influencers, which means these with 500k to 1 million followers, cost between $250 and $7,000 for collaborations.
  • Virtually 75% of entrepreneurs have turned to internet affiliate marketing to spice up their earnings. 
  • This is smart when you think about over 80% of manufacturers run affiliate packages.
  • In whole, 26% of influencers earn about $500 per 30 days for his or her work. 
  • In the meantime, 15% earn $5,000 or extra every month by model offers and content material. 

Influencers love what they do as a result of they get money funds, free merchandise, and rather more for working with companions of their area of interest. The statistics present that almost all companies pay their companions for posts, which is nice information for content material creators.

Nonetheless, it’s additionally value noting that just about 85% of influencers are very happy to just accept a product as compensation if it’s from a model they belief. That signifies that working in your social proof may assist your enterprise construct higher relationships with influencers.

It’s additionally value noting the several types of influencers and the way the charges can change. As an example, somebody with lower than 50,000 followers is nearly at all times cheaper than somebody with over 1 million followers. 

If you’re an influencer, we advocate calculating your worth by your efforts, viewers measurement, and attain. You’ll meet individuals who will give you rather more and far lower than the median numbers we listed above, so don’t get discouraged in case you get just a few low affords.

Should you run your individual web site, then we advocate utilizing a software like MonsterInsights to trace your web site analytics. This will provide you with entry to loads of information, together with your pageviews, guests, and hottest content material. Then, you need to use this info to barter a greater cope with companies that you simply need to promote and endorse.

For extra particulars, simply see our information on easy methods to monitor web site guests in WordPress.

Social Media Influencer Advertising Statistics

Influencer social media statistics
  • Globally, 4.74 billion individuals use social media. That’s virtually 60% of the inhabitants!
  • The typical individual spends round 2 hours and half-hour on social media day by day.
  • 43% of individuals flip to social media websites when they’re considering of shopping for a product however don’t know the place to begin. 
  • 89% of entrepreneurs say Instagram is the very best place to work with influencers.
  • YouTube and TikTok are additionally extraordinarily widespread locations to attach with influencers. 
  • Don’t be afraid to diversify your technique as a result of omnichannel advertising and marketing will get 90% extra engagement and buyer retention when in comparison with single-channel advertising and marketing. 
  • There are over 100,000 self-described TikTok influencers in the US. 
  • The vast majority of these influencers have between 50k and 100k followers. 
  • Instagram boasts a powerful 500,000 influencers, which is why it’s probably the most widespread platforms. 
  • On common, influencers use 2 or extra social media accounts to construct and keep their reputations. 
  • Over 75% of all influencer entrepreneurs use social media engagement metrics to trace their efficiency. 

Almost 60% of the world has no less than one social media account, and the common individual spends over 2 hours a day on these websites. 

As a result of reputation of those platforms, you’ll wrestle to seek out influencers who don’t use social media to construct and keep their audiences. 

Regardless of there being many platforms to select from, three clear winners shine above the remaining: Instagram, YouTube, and TikTok. These platforms have large audiences, and most of them are keen to hearken to influencers they belief and take a look at their product suggestions.

If you’re an influencer with an internet site, you then most likely need to know easy methods to carry your website and social media collectively to maximise conversions. Fortunately, the reply is less complicated than you may assume.

You’ll be able to simply harness the ability of social media in your website with Smash Balloon. It’s the finest social feed plugin that works with all the favored social media platforms, together with Fb, TikTok, Instagram, and YouTube.

You should use Smash Balloon to embed your social feeds into your web site and present guests what’s occurring in your social media accounts. This can be a nice technique to switch power and pleasure, which suggests a extra engaged viewers. Plus, you may permit individuals to observe and like your social content material out of your web site, which may develop your viewers.

Influencer Prices and Engagement Statistics

Influencer engagement statistics
  • Most firms spend lower than $50,000 per 12 months on influencer advertising and marketing, however about 11% spend $500k or extra. 
  • The typical value of working with an influencer is $257 per publish, however that quantity can range wildly based mostly on viewers measurement, business, and attain. 
  • About 61% of individuals work with the identical influencers a number of instances as a substitute of regularly in search of new companions. 
  • The 2 commonest challenges that companies have when in search of influencers are discovering somebody who has the same viewers and partnering with influencers who create high-quality content material. 

You could be shocked to be taught that about 11% of companies report spending over $500k on influencer offers. It’s protected to say that these are most likely firms which can be working with celebrity-level influencers. It’s not unusual for individuals on this class to receives a commission $5,000 or extra for a single publish! 

However don’t fear. The vast majority of entrepreneurs spend lower than $50k a 12 months to take care of influencer partnerships. That is partly on account of the truth that influencers and entrepreneurs desire long-term preparations. 

Partnerships like this permit either side to learn. The influencers work with an organization they’re aware of and will get entry to new merchandise prematurely. In the meantime, companies and entrepreneurs can work with somebody who genuinely understands their merchandise and is ready to join with their target market. 

Influencer Profit Statistics for Companies

Influencer benefit statistics
  • In 2023, 80% of on-line enterprise house owners who tried influencer advertising and marketing determined to dedicate a price range particularly to this technique. 
  • This is smart when you think about that influencer-generated content material sees 8x extra engagement in comparison with conventional social media posts. 
  • The highest two causes manufacturers companion with influencers are that they need to broaden their attain and generate extra gross sales.
  • Over half of all entrepreneurs say influencer partnerships have helped them discover people who find themselves genuinely enthusiastic about their services or products. 
  • 68% of entrepreneurs say they like working with influencers for model collaborations.
  • There are numerous methods to measure the success of your influencer campaigns. The three commonest information embrace views, attain, and impressions.  
  • 75% of companies monitor influencer gross sales individually in order that they’ll work with individuals who ship the strongest return on funding (ROI). 
  • 72% of companies have an in-house influencer advertising and marketing marketing campaign, versus hiring an company to seek out companions and set up offers. 
  • On common, profitable companies that use influencer entrepreneurs earn $5.78 in income for every greenback spent.

After we look somewhat deeper, it’s clear that there are many advantages for manufacturers that companion with influencers. A whopping 80% of leaders who’ve labored with no less than one social media influencer mentioned it was value pursuing. 

One of many principal causes for that is that user-generated content material, on common, sees 8x extra engagement than regular posts and different branded content material.

Companies even have loads of instruments at their disposal to make sure they’ll discover and preserve the very best influencers for his or her enterprise. Should you permit your influencers to additionally develop into associates, then we advocate retaining monitor of how everyone seems to be doing with AffiliateWP. 

AffiliateWP is the very best self-hosted affiliate plugin that permits you to arrange your individual associates program and monitor your affiliate companions. This lets you see who’s driving essentially the most site visitors and gross sales to your web site. As soon as you realize who your high performers are, you may prioritize them for brand new tasks. 

Influencer Content material Statistics

Influencer content statistics
  • Virtually 90% of shoppers say they’ve engaged with an influencer in some unspecified time in the future.
  • 60% of internet buyers say they’re extra keen to belief an influencer in the event that they usually have interaction with feedback on their content material. 
  • 90% of customers say user-generated content material (like influencer evaluations) impacts their procuring habits. 
  • In the identical group of customers, 61% say they belief evaluations from respected influencers simply as a lot as a advice from family and friends. 
  • 32% of Gen Z declare they purchased one thing they didn’t know existed due to an influencer.
  • Greater than 40% of those individuals say they like watching evaluations made by influencers they know and belief.  
  • 91% of individuals need to see extra interactive content material.
  • Video content material is a well-liked selection for influencers as a result of the common individual watches 100 minutes of content material on-line day by day. 
  • Nano influencers have a content material engagement charge of 5%, which is considerably greater than the business common of two.2%. 
  • 98% of companies is not going to attain out to an influencer if their content material isn’t related to their target market. 

Influencer content material is available in many alternative sizes and styles. The commonest format is video, nevertheless it’s not unusual to see content material creators use pictures, social media posts, and articles to advertise companion manufacturers.

In the case of the kind of content material, evaluations have the primary spot. Almost 90% of individuals say evaluations from influencers have a direct impression on how they store. If somebody’s favourite influencer tells them your product is the very best, then there’s a great probability they may go to your web site and make a purchase order. 

Critiques additionally act as social proof for enterprise house owners. Persons are extra prone to assume you might be reliable if individuals they belief say you might be nice. So, even when the shopper isn’t prepared to purchase proper this second, they may bear in mind your organization sooner or later. 

This works equally to displaying testimonials in your web site. So, we advocate utilizing each methods to get essentially the most gross sales.

It’s additionally widespread for influencers to create an internet site the place they’ll promote services and products. 

Then, they might use a software like OptinMonster to create a popup that invitations customers to affix their electronic mail record in trade for unique coupons that the subscriber can use on companion websites. This technique helps influencers join with their viewers and permits them to grasp which content material resonates with their readers. 

Expertise and the Way forward for Influencer Advertising

The future of influencer marketing
  • 63% of companies say they use synthetic intelligence (AI) to streamline their influencer advertising and marketing campaigns. 
  • The three principal causes for utilizing AI and machine studying expertise on this area embrace figuring out influencers (64%), discovering and distributing related content material (13.3%), and figuring out spammy influencers and faux engagement (5.6%)
  • Over 50% of influencers assume pure language processing (NLP) will make their jobs simpler sooner or later. 
  • About 30% of influencers have invested in premium advertising and marketing software program to allow them to handle and automate their campaigns. 
  • By the tip of 2024, it’s estimated that manufacturers will spend $7.14 billion on influencer advertising and marketing.
  • Specialists consider that the influencer business shall be value a powerful $22.2 billion by 2025. 
  • The marketplace for influencer advertising and marketing software program is predicted to develop by $223.7 million by 2025.

Companies and influencers are utilizing AI and machine studying to make their jobs simpler. We count on to see each teams proceed utilizing these instruments to do issues like discovering related companions, distributing content material, and scheduling posts. 

In the case of the way forward for influencer advertising and marketing, issues are trying shiny. It’s estimated that the business shall be value $22.2 billion by 2025. Plus, the necessity for influencer advertising and marketing software program is anticipated to develop by $223.7 million in only one 12 months.

It doesn’t matter if you’re an skilled influencer, fascinated about coming into the business, or a enterprise in search of influencer companions. There are extra alternatives than ever earlier than, and we count on the business will continue to grow sooner or later.


WPBeginner, AffiliateWP, TrustPulse, Smash Balloon, RafflePress, WPForms, OptinMonster, PushEngage, SeedProd, AIOSEO, InfluenceKit, Influencer Advertising Hub, Startup Bonsai, Goat Company, Grin, Sprout Social, The Social Shepherd, HubSpot, Statista, Shopify

We hope this record of influencer advertising and marketing statistics and traits helps you enhance your technique as a enterprise proprietor or improve your gross sales as an influencer. You might also need to see our record of internet affiliate marketing statistics or our professional decide of the very best internet affiliate marketing instruments.

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