ChartMogul 2023: 12 months in Evaluation


In January, enterprise capitalist Fred Wilson wrote “Surviving is flourishing in 2023” and I believe he couldn’t have been extra proper.

This yr has been powerful, and the entire SaaS trade has skilled a delayed hangover impact. In these difficult market situations we’ve needed to associate nearer than ever with our clients to know their wants and ship worth.

Reflecting on the yr, I’m pleased with how ChartMogul advanced, and the success we labored laborious to realize and greater than ever I’m grateful to the workforce members, clients and supporters who’ve made this all occur.

Listed below are the highlights that stick out for me when wanting again on 2023, the most effective yr* but for ChartMogul.  

*After all…we do say that yearly, as you’ll be able to see in our 2022, 2021, 2020, 2019, 2018, 2017, and 2016 posts. 

Launching ChartMogul CRM

On April 4th, after months of stealth work, we launched ChartMogul CRM into the world. We had spent the earlier yr watching our customers do an increasing number of CRM-like actions of their ChartMogul accounts, and had requested ourselves, what wouldn’t it imply if we constructed a CRM in ChartMogul? You’ll be able to learn extra about our CRM story right here. 

The launch was successful, with the whole firm rallying collectively to get the phrase out. We had the fifth Product of the Day on Product Hunt, over 330 free trials began inside a matter of days, and have been flooded with notes of encouragement, pleasure and a wholesome dose of skepticism. 

Certain, there are a number of CRMs in the marketplace, however our distinctive skill to mix subscription knowledge with gross sales alternatives and buyer communication multi function place has confirmed highly effective. 

Examples of the market's reaction to ChartMogul's CRM and early adoption

Eight months later, we’re studying what performance issues most to our finish customers, and because the first buyer, our gross sales workforce have been basic to growing the product. Nearly 10% of our buyer base has tried it out, and over $4m in pipeline has been created in ChartMogul CRM. 

Feeding the SaaS Trade with Highly effective Insights

This yr our analysis went viral. We printed a sequence of data-backed perception studies taking a look at how SaaS firms have been performing throughout the market compared to earlier quarters, and dug deeply into questions round progress. 

ChartMogul's Research Reports Used on Stage at SaaStr 2023
SaaStr CEO Jason Lemkin referencing ChartMogul analysis in his opening keynote, SaaStr 2023

Our SaaS Retention Report uncovered that firms with best-in-class retention develop at the least 1.5 to three occasions quicker than their friends. Then our 2023 SaaS Benchmarks Report introduced mild to how efficiency tendencies have been reacting to a altering financial context. Lastly, our SaaS Development Report instructed the story of how firms scale from zero to $30m ARR and past.

Best-in-class SaaS businesses reach $10M ARR within 3 years, according to ChartMogul research.

This yr we welcomed over 20 SaaS trade leaders to share their experiences in panel discussions masking every thing from product-led gross sales, to go-to-market effectivity.

Just lately we went again to all of the consultants who participated in our 2023 panel season and requested them what they predict 2024 will deliver for the SaaS trade. TLDR: 

  • AI shall be in all places,
  • capital will return to SaaS markets,
  • M&A exercise will enhance,
  • SaaS consumers will begin to come again,
  • pricing experimentation will soar, and; 
  • advertising and marketing will change again to growth-mode. 
A number of the SaaS trade consultants who’ve been part of our content material this yr.

Lastly, we spent a number of time assembly with clients in-person this yr, internet hosting occasions in London, San Francisco, New York and Dublin. Due to these of you who stopped by our cubicles this yr! And for those who missed us, we’ll be again in 2024 in a metropolis close to you. 

A collage of photos from ChartMogul's in-person events in 2023

A 12 months of Unbelievable Product Growth

We moved mountains in 2023; some which have been seen and extremely anticipated by clients, in addition to some massive beneath the hood initiatives to sure-up our long-term platform stability. 

The highlights embody: 

We’re ending 2023 with probably the most clients we’ve ever had, and whereas the yr was powerful for the trade, we’ve made some enormous leaps ahead. Subsequent yr we’re anticipating SaaS to stay tough, however with ever enhancing situations. We have now a transparent focus, sturdy plan and an excellent workforce. Convey on 2024! 

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