Do Journey Websites Improve Costs on Repeat Visits?


In an age the place digital footprints form our on-line experiences, a urgent query has arisen amongst vacationers… Does revisiting a journey web site end in elevated costs because of browser historical past? We launched into an investigation, analyzing the pricing methods of America’s main journey web sites. This examine aimed to focus on whether or not costs escalate for many who often search for a similar journey offers.

The examine focused the highest journey firms within the US, recognized by means of Semrush’s evaluation of journey and tourism web site site visitors. We then employed two distinct Google Chrome accounts for our analysis. Browser A retained its cookies and cache, simulating the expertise of an everyday person. In distinction, Browser B underwent a radical clearing of all historical past, cookies, cache, and website information between searches, representing a recent person profile. Each browsers carried out the identical worth searches on the matching dates, Wi-Fi networks and placement settings, guaranteeing a managed comparability. – 1st

With an astounding common worth enhance of $254.20,’s technique seems to leverage person searching historical past considerably. This enhance could mirror’s superior algorithms and market place, enabling them to customise costs aggressively based mostly on person curiosity and demand patterns.

Priceline – 2nd

Following carefully, Priceline’s common markup of $209.00 suggests an identical but barely much less aggressive strategy in comparison with This means that whereas Priceline makes use of searching historical past to tell pricing, it might even be balancing different elements, resembling aggressive pricing and buyer retention methods.

Costco Journey – third

The common enhance of $132.64 at Costco Journey, whereas decrease than the highest two, nonetheless signifies a major use of person information for worth changes. This would possibly mirror Costco Journey’s give attention to leveraging person conduct to optimize pricing, probably because of its distinctive place as part of a bigger wholesale retail model.

AA (4th) & American Specific (fifth)

Each airways confirmed appreciable will increase, with $63.36 and $59.86 respectively. These figures counsel that airline web sites could be extra conservative of their use of dynamic pricing in comparison with lodge and journey reserving platforms. Nevertheless, they nonetheless acknowledge the significance of person information in setting costs.

Remainder of the highest 10:

Tripadvisor- sixth

Rating sixth, Tripadvisor’s enhance of $52.67 represents a extra average use of browser historical past. This will mirror Tripadvisor’s function as a overview and reserving aggregator, the place balancing person belief with income optimization is essential.

United Airways – seventh

With a rise of $33.00, United Airways’ strategy suggests a average affect of searching information. This could be indicative of the airline trade’s general technique, which tends to be extra conservative in worth changes in comparison with different journey sectors.

British Airways- eighth

British Airways’ smaller enhance of $22.00 factors to a extra conservative strategy. This could possibly be as a result of model’s positioning and buyer base, or a strategic determination to give attention to different features of buyer expertise past pricing.

Expedia – ninth

The minimal enhance of $5.50 by Expedia suggests a restricted, but present, use of dynamic pricing. This could be a strategic alternative to keep up worth stability and buyer loyalty, indicating a distinct prioritization of their enterprise mannequin.

IHG – tenth

The least impactful enhance of $5.00 at IHG signifies a possible minimal reliance on browser information for pricing. This could possibly be part of IHG’s technique to emphasise constant and clear pricing to construct buyer belief and loyalty.

In abstract, these rankings show the various levels of dynamic pricing methods adopted by journey and airline web sites. The spectrum ranges from aggressive worth customization to extra conservative methods that prioritize buyer belief and worth stability, reflecting every firm’s distinctive market place and enterprise mannequin priorities.

Costco Journey – 1st

The 100% enhance fee at is a powerful indicator of their heavy reliance on search historical past for pricing. This dramatic shift may counsel that Costco Journey is using an aggressive dynamic pricing mannequin, probably to capitalize on client curiosity and willingness to pay, which could be a mirrored image of their broader enterprise mannequin centered on tailor-made choices.

AA (2nd) & American Specific (third)

Each exhibiting 100% enhance charges, these platforms seem to make use of a extremely responsive pricing mannequin based mostly on person searching historical past. This technique could possibly be reflective of their strategy to seize most worth from prospects who present repeated curiosity, probably indicating a give attention to yield administration within the extremely aggressive airline and credit score card-linked journey companies sector. – 4th

With a 53% enhance fee,’s technique appears to be a nuanced stability between aggressive dynamic pricing and sustaining a aggressive edge. This fee means that whereas considerably makes use of person information for pricing, they could even be aware of market competitors and the chance of alienating price-sensitive prospects.

Vacasa – fifth

The 22% enhance fee signifies a possible, although much less constant, utility of dynamic pricing based mostly on person information. This might mirror Vacasa’s place within the trip rental market, the place pricing flexibility could be used as a software to optimize occupancy charges and income, notably in response to fluctuating demand.

Remainder of the highest 10:

Priceline – sixth

A 20% fee of worth enhance suggests a major, although not common, reliance on searching information. This would possibly mirror Priceline’s technique of balancing dynamic pricing with the necessity to stay engaging in a extremely aggressive on-line journey company market.

Hilton – seventh

Additionally at a 20% enhance fee, Hilton’s strategy could possibly be indicative of a strategic use of searching historical past to affect costs to a sure extent. This could be a part of Hilton’s broader buyer relationship and pricing technique, balancing customized pricing with model loyalty incentives.

United Airways – eighth

The 17% fee of worth enhance at United Airways may point out a average however strategic use of dynamic pricing based mostly on person conduct. This fee would possibly mirror United’s strategy to optimize income per passenger whereas sustaining aggressive fare constructions within the airline trade.

Tripadvisor – ninth

With a 15% enhance, Tripadvisor’s rating suggests a average tendency to regulate costs based mostly on searching information. This could be a part of their technique to supply aggressive pricing whereas leveraging person information to maximise income, balancing person belief as a overview aggregator and a reserving platform.

Wyndham Inns – tenth

An 11% enhance fee at Wyndham Inns reveals the least reliance on dynamic pricing methods among the many high 10. This might point out Wyndham’s give attention to sustaining secure pricing to uphold model consistency and loyalty, probably reflecting a extra conventional strategy within the lodge trade.

This examine sheds gentle on the numerous function browser historical past performs in shaping journey costs on numerous web sites. Findings counsel vacationers want strategic searching habits, resembling utilizing completely different units and commonly clearing browser cookies, to probably uncover extra favorable pricing choices. Within the fast-evolving digital panorama of journey, staying knowledgeable and adaptable can result in smarter and less expensive journey planning.


Knowledge assortment concerned scraping costs from the primary web page of every recognized web site on two completely different days, utilizing browsers with and with out present cookies and cache. This strategy allowed us to match information in a managed surroundings, sustaining consistency within the community, location settings, and search parameters. We supposed to offer a nuanced, data-driven perspective on how journey web sites could alter costs in response to person searching conduct.

Full Knowledge Assortment Methodology:

  • Scrape the costs obtainable on the primary web page of every website.
  • Full this scrape twice, on completely different days to overview whether or not the costs differed when one browser has been cleared.
  • Examine the information collected from each units.

Websites Used: The highest journey firms/holidaymakers within the US have been recognized through the next pattern supply –

Units: Use the identical recommendation for every browser search, to reduce {hardware} variations.

  • Browser A: Full each worth searches on the browser with present cookies and cache
  • Browser B: Clear all browser historical past, cookies, cache, and different website information between worth searches.

Browsers: Use two completely different Google Chrome accounts.

Community: Use the identical Wi-Fi community for all worth searches to make sure IP consistency.

Location Settings: Verified that location settings (US VPN) have been constant when looking out costs.

Search ParametersJourney Beginning Level (if relevant): JFK Airport, New YorkJourney Vacation spot:LAX Airport, Los AngelesJourney Dates:twelfth July 2024 – nineteenth July 2024No. of Travellers:2 AdultsKind of flight/lodging:Essentially the most fundamental choice obtainableOutcomes used:First Web page1st Value Examine Date:eleventh December 20232nd Value Examine Date:thirteenth December 2023

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