Enrich Intercom Buyer Profiles With Knowledge From ChartMogul


Buyer information is unfold throughout a number of platforms: CRM, communication, billing, and subscription analytics. Now you possibly can ship income and subscription information related along with your buyer in ChartMogul on to Intercom. Keep away from information silos by consolidating your information into one place and elevate your campaigns in Intercom.

To attach ChartMogul to Intercom go to Knowledge Platform > Locations. 

No improvement required. 

As you develop your enterprise, your buyer depend will increase considerably and it turns into unimaginable to know all of your prospects. That’s why, when reaching out to your buyer base, it is advisable tailor your messaging to every buyer section. In the event you’re utilizing a software like Intercom as your communication platform, your advertising and marketing group filters and segments customers to construct campaigns frequently.

When you join ChartMogul and Intercom, it is possible for you to to construct segments in Intercom based mostly on buyer information exported from ChartMogul. Buyer profiles in Intercom might be populated with information like MRR, ARR, Web funds, subscriber since, subscription standing, plan, e mail, forex, and firm.

Utilizing these information factors as filters in Intercom will allow your advertising and marketing group to offer customized messaging through Intercom. 

In search of inspiration? Under are examples of how you should use ChartMogul information to construct segments in Intercom.

Ship MRR-based advertising and marketing campaigns and extra

Run customized lead nurture campaigns to enhance conversions

All of your lead technology efforts are fruitless if leads don’t convert. That’s why entrepreneurs construct lead nurture campaigns to assist leads alongside their journey from result in advocate. However, probably the most profitable nurture campaigns are extremely customized. Enriching your Intercom buyer profiles with ChartMogul information permits your group to ship focused messages to your leads simply. 

Enhance retention with MRR-based onboarding 

In the event you section your prospects by MRR or ARR, you possibly can construct a selected group which you can goal throughout onboarding. This manner, new low-tier prospects can get a “self-serve” onboarding movement, whereas new high-tier prospects are supplied totally different messaging and an introduction to your gross sales group. Educating new prospects in your product is necessary both method, however the way you information them must be customized.  

Construct a section of long-standing prospects with `subscriber since` filter

To establish probably the most loyal, long-standing prospects in Intercom, ​​create a section based mostly on how lengthy a buyer has been a subscriber. Construct a section with the `subscribers since` filter and ship them a message to get their suggestions on how you can serve them higher, invite them to an advocacy program, or share a hyperlink to a present field.

Reactivation campaigns to carry again previous prospects

Create a section of consumers that canceled or turned inactive previously in Intercom and construct a reactivation marketing campaign. You need to use the `subscription standing` from ChartMogul to construct a section in Intercom. Later, e mail them to share all of the updates to your product since they canceled their subscription. They won’t know what they’re lacking out on.

Construct a section with forex to focus on a area

Do you could have prospects in several nations making funds in several currencies? Customise your messaging based mostly on the forex your prospects use with the `forex` filter from ChartMogul. Prospects paying in US {dollars} may need totally different considerations and desires that those paying in euros. 

To ship buyer information and occasions into Intercom immediately, you’ll want admin entry and observe a couple of straightforward steps. Go to Knowledge Platform > Locations and select Intercom

configure data destinations

Subsequent, authenticate the vacation spot and choose fields you’d prefer to map between ChartMogul and Intercom. Choose all fields that you just’d prefer to export to Intercom:

  • MRR
  • ARR
  • Web funds
  • Subscriber since
  • Subscription standing
  • Plan title
  • Plan exterior id
  • Exterior id 
  • E-mail
  • Foreign money
  • Foreign money image
  • Firm
  • Timestamp
  • Buyer URL

When mapping your information, issues can get tough e.g. e mail is commonly not sufficient to map your prospects between two platforms. That’s why we use a fallback logic that may permit you two totally different mapping choices. You may believe that your buyer information bought mapped appropriately.

Be taught extra about establishing Intercom as a knowledge vacation spot in our Assist Middle.

Locations mean you can shortly export information out of ChartMogul 

In ChartMogul, buyer profiles function core billing and speak to particulars, MRR, ARR, subscriptions, transactions, MRR actions, and different information factors. This details about your prospects can be utilized past making analyses within the ChartMogul UI. 

Now, you should use that info to construct advertising and marketing campaigns and ship focused messages to your consumer base inside Intercom. Supercharge your advertising and marketing messaging along with your subscription information.

Locations show you how to to export your subscription and income information out of ChartMogul with only some clicks. For extra on Locations, take a look at our newest launch, Amazon S3, Google Cloud Storage, or Azure Blob Storage as a vacation spot. You may configure your Amazon S3, Google Cloud Storage, or Azure Blob Storage as a vacation spot in ChartMogul and export your MRR actions, prospects, customized attributes, and tags for additional evaluation.

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