How To Launch a SaaS In 90 Days Utilizing AI


Prayetic Founder, Donnell Wyche, shares how he’s constructed a SaaS utilizing AI to streamline his course of and have a huge impact, quick. Prayetic is a prayer meditation software that leverages the facility of AI.

Donnell shares attention-grabbing insights for his fellow SaaS founders on:

  • Beginning by securing grants from OpenAI and Microsoft startups
  • What he centered on to construct his MVP
  • Getting his first paying prospects
  • His advertising focus (together with content material & search engine marketing)
  • What his greatest wrestle is

Seize a espresso, take a 15-minute break and luxuriate in this attention-grabbing chat about SaaS.

Take a look at all our SaaS Founder Interviews right here on our YouTube channel.

Introduction and Skilled Background

Peter Loving: Okay, so I’m right here at this time stay with Donnell Wyche, Donnell is the founding father of Prayetic, Donnell. Are you able to introduce your self? Inform us a bit about who you might be and what you do.

Donnell Wyche: Certain, such as you mentioned, my identify is Donnell Wyche. I’m a software program engineer, a group organizer. I’m additionally a pastor and I related with you over Fb, and I’m blissful to be right here to speak a little bit bit about kind of my SaaS journey and the way I take pleasure in constructing instruments for people, and studying alongside the way in which.

So I’ve a standard background in laptop science. I labored in company America for IBM for about 5 years. At our area people school, I taught net design and net databases. I’ve had a number of small kind of boutique outlets the place we constructed customized primarily based purposes for insurance coverage firms or web sites, for universities, and small companies.

Then I actually stayed within the nonprofit area actually serving to nonprofits, leverage expertise to maximise their impression for his or her communities. And yeah that’s a little bit bit about me.

Product Idea & Options

Peter Loving: You’ve a extremely good net and tech background which reveals as a result of your Prayetic web site seems to be beautiful. And the product seems to be nice, too. So are you able to inform us a bit concerning the product? And what does it do?

Donnell Wyche: So, I’ve been actually struck by AI and I used to be sitting and pondering, I used to be like, what may I construct that leverages However is in my kind of experience area. Again within the late Nineties, I met up with a spiritual editor, who created a set of fastened hour prayers and we repair hour prayers from their e book format, transformed them and constructed a web based model. So that folks may pray these prayers at any time internationally. 

So, that was an actual key exercise that I did. It attracts some two to 3000 individuals a day to our church’s web site the place they pray our fastened hour prayers. And I used to be like these prayers are right here. They’re not transferring. I ponder if there’s a method for us to leverage these fastened hour prayers to assist individuals with meditation, lowering their stress, being extra current of their on a regular basis life. And so the thought got here to me and it was Prayetic so prayer and proletree, that’s the origin of the identify. Simply merging these issues collectively. 

Alongside the way in which, I apply for a grant from Open AI and Microsoft startups, and bought the grant. And so, I used to be like, All proper, I’ve some free cash, or a minimum of credit and I can use these credit to attempt to construct an utility.

So what I did, as I took the fastened hour prayers, as a seed, I wrote a template out for a prayer meditation, primarily based on these fastened hour prayers, after which I fed that into the AI and requested the AI to create a meditation primarily based on the hour prayers, utilizing my template for every single day of the yr and that’s at it. Then I noticed gosh, I bought a market this factor. I bought to get it in entrance of individuals. How am I going to do this?

Constructing a SaaS Utilizing AI

Donnell Wyche: Then it occurred to me. Midjourney. One other AI software for picture technology. So I took the prayer within the meditation, fed it again into the AI and requested for a picture creation immediate. Then I might take that picture creation immediate and go it into Midjourney to create a picture to associate with the meditation. After which I might take a quote from both the prayer or the meditation and put that created an Instagram account and begin it. Single day by day photographs to go along with the meditation. So, Prayetic is fastened hour prayers. It’s a day by day meditation and it’s a day by day inspiration picture.

Peter Loving: Okay, so you might have that automated. So AI is producing the day by day photographs routinely?

Donnell Wyche: I want! So in Midjourney, you’re not supposed to make use of automated instruments. It’s really a violation of their phrases to companies. I’m being citizen by moving into day by day or making an attempt to cue them up. I would create seven at a time after which cue them up. In order that’s the one factor that I haven’t automated.

Peter Loving: Proper.

Donnell Wyche: Every thing else is automated however the Midjourney you’re speculated to do it manually and I’m being citizen.

Peter Loving: Yeah, So Donnell, you might have constructed some merchandise earlier than, so that you’ve constructed a CRM.


Donnell Wyche: Yeah.

Key Learnings from Previous SaaS Launches

Peter Loving: However this explicit product is your most profitable launch, So it sounds such as you’ve discovered a number of issues alongside the way in which and…

Peter Loving: this one, you’ve utilized, among the linings. What are the important thing issues that you just discovered in launching SaaS merchandise?

Donnell Wyche: So instantly particularly should you’re a construct easier, particularly should you’re a developer, construct easier than you suppose is important. I’ve been actually, actually shocked and validated by the variety of customers who’ve engaged, what I’ve performed and the way it has impacted them and it actually solely has three issues in it and it’s a web-based utility. So I’m utilizing my most popular improvement setting which permits me to quickly get issues on-line and I made a decision on this case, I used to be going to write down down all my concepts in my Notion journal, however not attempt to implement them till prospects ask for them. 

So I constructed the core or the minimal viable  product and launched that in 5 days and I recruited 12 to twenty customers and mentioned, Hey, check out this. Inform me what you hate. They did. After which after getting their suggestions, in 14 days, launched it on my Fb and bought my first 80 prospects together with that day. Now that I keep in mind that day that I launched. I bought my first paying buyer.

Donnell Wyche: I used to be blown away as a result of I used to be similar to, you bought a free trial. Why are you paying? Wait on your trial. However that was actually validating as a result of the individual noticed the worth, they shared it with their pals after which they paid for it similar to that.

Present Struggles

Peter Loving: That’s actually nice. After which quick ahead a number of months and How are issues going now? What number of subscribers have you ever been in a position to get? And the way do you’re feeling concerning the validation of the product over the previous few months?

Donnell Wyche: Yeah, so from the early launch to at this time, I feel now we have a couple of hundred and seventy six prospects. My watch simply mentioned somebody simply signed up whereas speaking so I don’t know if it’s somebody that’s listening…Shout out to Tom if that’s you! Thanks! So, 176 prospects with a couple of 15% conversion, or signal ups with a 15% conversion to subscription.

And proper now, I feel I’m nonetheless combating pricing, so I’ve a month-to-month and annual after which a lifetime subscription. Most individuals are taking the lifetime and we are able to speak about why I did these three. However getting of us to each enroll after which pay has been higher than I assumed. And so with someplace between eight and 15% conversion, I really feel like I’m in the fitting quantity threshold, I feel I’m nonetheless combating discovering my viewers.

Donnell Wyche: So we may speak about that. I’ve some concepts about that. I’m nonetheless studying about discover the fitting viewers and so my dream is to proceed to get this in entrance of hundreds of people that would have an interest, however sustaining that kind of eight to fifteen% conversion. In order that’s the place we’re at this time 176, or 177 with Tom subscribers and about 20 or 15% paying subscribers.

Recommendation for SaaS Founders

Peter Loving: Nice! Okay, so, what could be a few of your ideas for founders launching their SaaS now to assist them, have the type of outcomes you’ve had in such a little bit time?

Donnell Wyche: I feel I did three or 4 issues that I’ve by no means performed that labored, and I like to share that. 

So, primary is, I constructed three websites. I constructed the advertising web site and that’s being hosted on Vercel. So it’s a subsequent JS utility and I’m utilizing a Tailwind template, so I’m not a designer by coaching. I’m actually again of workplace, that kind of factor. I can’t inform you what number of pixels issues must have between these sorts of issues. So I need to purchase a template

Donnell Wyche: After which mock up that template and I feel as a designer, my first SaaS, I spent $15,000 constructing the customized interface. The CSS, I had a consumer usability knowledgeable, walkthrough each a part of the applying, I might by no means try this once more.

That was a monumental waste of cash that I may have invested in getting the applying the place it wanted to resolve my prospects wants. So, primary, I might say use a template, customise the template and get it up. Lots of people don’t spend quite a lot of time score your touchdown web page. I do know that’s the factor within the SaaS market, the place you need to have the most effective touchdown web page. In case you have sufficient of the data in it, it ought to be capable to convert and that’s what I’m seeing. In order that’s primary.

Quantity two, making a weblog, you’ve bought to get search engine marketing. That’s one thing that takes quite a lot of time. And I feel that’s been my greatest studying curve on this improvement as a result of I’m going into a very saturated market with meditation purposes. There are a whole lot of meditation purposes which are there, together with some massive hitters like, Calm, that’s the place they go, in the event that they need to do remedy. So how do I break into that?

search engine marketing & Running a blog

Donnell Wyche: I did that with a weblog. And so, I exploit GHOST.ORG itself hosted, they’ve nice templates, you’ll be able to stand up, you will get working, after which I’m utilizing Mid Journey and AI to assist me with among the content material technology there. And I’ve gotten my area to rank. I’ve gotten over 18 of my key phrases to point out up in searches on Google. I’ve performed that in 60 to 70 days, together with considered one of my key phrases, which is day by day meditation exhibiting up within the first 30 outcomes on Google going from no content material to 60 days later. Having it rank in Google. 

In order that has been big for me and I’m not an search engine marketing knowledgeable. I’ve not watched each video. I haven’t adopted each Twitter account about it. I’ve simply been writing authentically about this area after which having the applying be there accessible and able to go after which utilizing constructed instruments in order that I don’t have to spend so much of time making the whole lot work.

I purchased a fee utility after which built-in it into my utility in order that it’s simply configuring it versus writing it, however you are able to do that quicker with Stripe and simply doing fee hyperlinks. So I feel I discovered lots over that point to get to this fast launch, in addition to leveraging my very own networks. So I had about 2,500 followers on Fb and that’s the place just about my first 10 paying prospects got here from, was from that community or pals of that community.

Future Plans for the Product

Peter Loving: Nice! Okay. There’s some actually nice ideas in there about your strategy that make it actually attention-grabbing and a few nice outcomes there. Thanks a lot for sharing with us your journey with Prayetic to this point. What are your plans for the product? Are you going to maintain it Sort of as a private enterprise for your self? Would you might have larger plans to develop the product? What could be your imaginative and prescient?

Donnell Wyche: I feel my subsequent step might be like a chilly e-mail strategy. Looking for a curated record of both pastors or people who find themselves on this area in order that I may begin an automatic means of simply kind of introducing the product to them to do conversion. As a result of I feel when individuals see it, they prefer it after which they’re utilizing it, which I feel is actually validating. I simply want to determine get in entrance of extra individuals. In order that’s my journey as a result of I’m a serial developer.

Donnell Wyche: I’ve already began engaged on my subsequent undertaking. And so I’ve partnered with an teacher who does religious path and he teaches about three to 4 hundred religious administrators a yr. So we’re constructing a customized utility like a CRM for religious administrators. And so we’re on the first stage of all of that. I’ve constructed the touchdown web page…

Donnell Wyche: I’ve constructed the weblog, I’ve the speedy developed utility, and our subsequent part is to begin buying purchasers after which having them use it as we construct it out.

Peter Loving: On to the subsequent one. Superior. Hey Donnell…

Peter Loving: thanks a lot for speaking with us at this time. It’s been nice to attach with you and listening to listen to about Prayetic all the most effective for it.

Donnell Wyche: Thanks a lot Peter.

Peter Loving: Okay. Thanks.

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